Privacy Policy

CARON operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the "Services"). CARON is powered by Shopify, enabling us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "Personal Information," we mean information that identifies you or another individual, or that can reasonably be linked to you or another individual. Personal Information does not include information that has been anonymized or de-identified so that it cannot reasonably be used to identify you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of Personal Information, including inferences derived from such information:

• Contact Information, including your name, address, billing address, shipping address, telephone number, and email address.

• Financial Information, including credit card numbers, debit card numbers, financial account numbers, payment card information, transaction details, payment methods, payment confirmations, and other payment-related information.

• Account Information, including your username, password, security questions, preferences, and account settings.

• Transaction Information, including the products you view, add to your shopping cart or wishlist, purchase, return, exchange, or cancel, as well as your purchase history.

• Communications, including information you provide when communicating with us, such as customer support inquiries.

• Device Information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage Information, including information about how and when you interact with and navigate the Services.

Sources of Personal Information

We may collect Personal Information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your Personal Information.

• Automatically through the Services, including from your device when you use our products or Services, visit our websites, and through cookies and similar technologies.

• From our service providers, including when we engage them to provide certain technologies or when they collect or process Personal Information on our behalf.

• From our business partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us or use the Services, we may use your Personal Information for the following purposes:

Providing, Customizing, and Improving the Services

We use your Personal Information to provide the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and products of interest, send you account-related notifications, process purchases, returns, exchanges, and other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, enable you to submit reviews, and provide you with a personalized shopping experience, including recommending products related to your purchases.

We may also use your Personal Information to further customize and improve the Services.

Marketing and Advertising

We use your Personal Information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications via email, SMS, or post, and displaying advertisements for products or Services on the Services or on third-party websites. These advertisements may be based on products you have purchased, added to your shopping cart, or other activities you have carried out while using the Services.

Security and Fraud Prevention

We use your Personal Information to verify your account, provide a secure shopping and payment experience, detect, investigate, and prevent fraudulent, unlawful, unsafe, or malicious activities, protect public safety, and secure our Services.

If you choose to create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or other login credentials with anyone.

Communicating with You

We use your Personal Information to provide customer support, respond to your inquiries, deliver our Services effectively, and maintain our business relationship with you.

Legal Compliance

We use your Personal Information to comply with applicable laws, respond to valid legal processes, including requests from law enforcement or government authorities, participate in civil discovery, actual or anticipated litigation, or other legal proceedings, and enforce or investigate potential violations of our Terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your Personal Information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who provide Services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.

• With our business and marketing partners to provide marketing services and personalized advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activities across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share your information for targeted advertising based on your activities across different merchants and websites.

• When you instruct us, request us, or otherwise consent to sharing your information with third parties, such as for shipping products or through your use of social media widgets or login integrations.

• With our affiliates and other companies within our corporate group.

• In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, or similar lawful requests; to enforce our Terms of Service or policies; or to protect and defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes Personal Information regarding your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located outside your country of residence, to enable the provision and improvement of the Services.

In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that rely on data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may process Personal Information collected from your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your Personal Information for these purposes, including responding to requests to exercise your privacy rights. For more information about how Shopify processes your Personal Information and the rights available to you, please refer to the Shopify Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain privacy rights through Shopify's Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy policies, security policies, and other applicable terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of any third-party websites or platforms. Information you choose to share in public or semi-public areas, including on third-party social networking platforms, may be viewed by other users of the Services and/or users of those third-party platforms without restriction as to its use by us or any third party.

The inclusion of such links does not imply our endorsement of those websites, platforms, or their owners or operators, except as expressly stated within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right of Access/Right to Know. You may have the right to request access to the personal information we hold about you.

• Right to Deletion. You may have the right to request that we delete the personal information we hold about you.

• Right to Rectification. You may have the right to request that we correct inaccurate personal information we hold about you.

• Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.

• Managing Communication Preferences. We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to exceptions and limitations under applicable local law, you may exercise the following rights in addition to those described above:

• Right to Object and Restrict Processing. You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.

• Right to Withdraw Consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an authorized agent, we will require proof that the agent has been authorized to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with your local data protection authority. For the EEA, a list of the competent data protection supervisory authorities is available here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK competent authority, where applicable, unless the data is transferred to a country that has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by email at info@caronclothing.com. For the purposes of applicable data protection laws, we are the data controller of your personal information.